番茄社区

Web Communication

Enrollment Management and Marketing

2.9 - Measurement

Policy

Through digital analytics, we will measure the performance of 番茄社区 University's web environment in order to continually improve the design and content of it for the benefit of visitors and, ultimately, to enhance recruitment.  

Standard

According to Avinash Kaushik, digital marketing evangelist at Google, digital analytics:

  • analyze qualitative and quantitative data from your website and those of your competition,
  • drive a continual improvement of the online experience that your customers and potential customers have and
  • translate these into your desired outcomes (online and offline).

Procedure

Google Analytics is embedded in the code for all 番茄社区 University websites. The digital content editor sends monthly reports to certain departments.  Other departments can request a monthly report to review data. The Office of Web Communication will review data and offer suggestions and requirements for ongoing improvement.